Professional Training in Product Management

.

The product management process refers to the series of steps that product managers follow to develop, launch, and manage successful products. While specific process details may vary depending on the organization and industry, the general product management process typically includes the following key stages:

1. Research and Discovery: This stage involves extensive research to gain a deep understanding of the market, target audience, and customer needs. Product managers collect and analyze data, conduct user research, and identify market trends and competitive landscape. This research helps in identifying opportunities, defining product vision and strategy, and making informed decisions.

2. Idea Generation and Concept Development: In this stage, product managers brainstorm and generate ideas for potential product solutions based on the research findings. They work closely with cross-functional teams, including designers, engineers, and business stakeholders, to develop concepts and prototypes. These concepts are evaluated based on their feasibility, alignment with the product strategy, and potential market impact.

3. Requirements Gathering and Documentation: Once the product concept is defined, product managers gather detailed requirements by collaborating with stakeholders, customers, and internal teams. They document these requirements in various formats such as user stories, feature documents, or product requirement documents (PRDs). This stage focuses on capturing the functional and non-functional aspects of the product.

4. Prioritization and Roadmapping: Product managers prioritize features and define the product roadmap based on business goals, customer needs, and resource constraints. This involves considering factors such as market demand, technical feasibility, customer impact, competitor analysis, and revenue potential. The roadmap serves as a visual representation of the product strategy and guides the development and release timeline.

5. Development and Iteration: The development stage involves working closely with engineering teams to build and refine the product. Product managers collaborate with designers, developers, and quality assurance teams to ensure that the product meets the defined requirements and aligns with the product vision. Agile methodologies often come into play, with iterative development cycles and regular feedback loops to refine and improve the product.

6. Testing and Validation: Product managers conduct thorough testing of the product to validate its functionality, usability, and performance. This includes alpha and beta testing, user acceptance testing (UAT), and gathering feedback from users and stakeholders. Testing helps identify issues, bugs, and areas for improvement to refine the product before its official launch.

7. Launch and Go-to-Market: The launch stage involves planning and executing the product launch strategy. This includes developing marketing collateral, coordinating with sales and marketing teams, creating awareness, and driving customer adoption. Product managers closely monitor the launch process, gather user feedback, and ensure a smooth transition from development to the market.

8. Post-Launch Evaluation and Iteration: After the product is launched, product managers continuously monitor its performance, track key metrics, and gather customer feedback. They analyze this data to evaluate the success of the product and identify areas for further improvement. Based on insights gained, product managers iterate on the product by releasing updates, introducing new features, and addressing customer needs and market demands.

It's important to note that the product management process is iterative and continuous, with each stage building upon the insights and feedback from the previous stages. Throughout the process, effective communication, cross-functional collaboration, and a customer-centric approach are crucial for successful product management.

This course is tailored for professionals currently employed, aiming for career advancement in roles such as Product Manager, Senior Consultant, or positions related to the development of exceptional software products

Enrolling in our course offers a unique opportunity to dive into the dynamic world of Product Management in Banking with confidence and competence. Whether you're aspiring to become a product manager or aiming to enhance your existing skills, our course provides a comprehensive roadmap to success.

By joining, you'll gain a deep understanding of the strategies and techniques required to transform software ideas into thriving products. Our hands-on approach allows you to master crucial concepts, from market research and user-centred design to effective communication and leadership principles.

You'll learn from industry experts, gaining insights that will empower you to navigate challenges and capitalise on opportunities. Join us to unlock your potential, stand out in the competitive market, and embark on a journey towards becoming a skilled and successful Banking Product Manager

Discover the keys to success in our Product Management Program. Uncover the secrets of strategic planning, navigate complex leadership challenges, refine your execution and communication. With practical insights for acing interviews and building a powerful personal brand, this program empowers you to excel in the dynamic realm of product management. Elevate your career and unlock your potential with our comprehensive and hands-on program.

Application Process

STEP 1 - Complete the application, including a brief statement of purpose explaining your interest and qualifications for the program.

STEP 2 - A panel of admissions counselors will review your application and statement of purpose to determine whether you qualify for acceptance.

SETP 3- An offer of admission will be made to qualified candidates. You can accept this offer by paying the program fee.

Course duration:
Weekday - 1 hour - 2 weeks
Weekend - 8 hour - 2 days


Delivery method: Online/Offline (1:1 or group both options avaialble)
Fees And Upcoming Batch Please Contact Us